Chick fil-A, the wildly popular fast-food chain whose fan base rivals those of pop stars and sports teams, will open its first stand-alone Merritt Island location on Thursday.
Making this particular opening unique is that the new restaurant will be just several hundred feet from an existing Chick-fil-A that is located in the food court at Merritt Square Mall.
The food court Chick-fil-A will remain open, at least for the foreseeable future. That means on Merritt Island the Chick-fil-A tray, at least for a period, will runneth over.
The new Chick-fil-A, 785 E. Merritt Island Causeway is just outside the mall’s main entrance of what previously was the location of a TGI Fridays.
Kersh Peterson is the new restaurant’s franchise owner and operator.
For those who find Chick-fil-A sandwiches a bit narcotic — an urge that can’t be satisfied on Sunday’s when all of the restaurants are closed — a Chick-fil-A opening means:
- Scores of devotees camping out the day before the opening in hopes of being one of the first 100 adults to score a digital offer card with a year of free Chick-fil-A meals (52 meals with each consisting of a Chick-fil-A chicken sandwich, medium waffle potato fries and a medium beverage.) Registration for that begins in the restaurant parking lot at 6 a.m. Wednesday.
- Grown men and women donning cow costumes to further the company’s playful advertising meme “Eat More Chikin.”)
It’s a jovial atmosphere that plays out many times a year as the 72-year-old, Atlanta-based Chick-fil-A spreads its wings across the United States. There are more than 2,200 U.S. Chick-fil-A locations, including what soon will be sixth locations on the Space Coast.
“Almost here,” Jacqui Bongers of Merritt Island said of the new stand alone Chick-fil-a. “It’s like waiting on Christmas.”
“So glad we finally have a drive through location,” said Nadine De Freitas of Titusvile.
“Can we please have one in Titusville?”, she asked.
And to show it’s not just about free sandwiches, nuggets or waffle fries Peterson also is using the new Chick-fil-A opening to boost community service.
As part of the celebration on Wednesday and Thursday, Peterson is hosting two youth-focused community service projects with the first being the opportunity for campers to assemble upwards of 700 meals for the Children’s Hunger Project.
Other efforts Peterson has planned include expanding support for the Brevard Veterans Memorial where he has catered the Veteran’s Day program for the past four years.
He also helps run the Chick-fil-A Leader Academy program in local schools where students are taught leadership skills, given opportunities to serve others and “learn how they can positively impact the world.”
“I am excited to bring another Chick-fil-A to Merritt Island and continue to serve the community outside my restaurant,” Peterson said.
Contact Wayne Price at 321-242-3658 or firstname.lastname@example.org. Florida Today